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franchise development
brand strategy & management

Project Manager, Live Action Films

Directed cross-company franchise strategies for live-action films from Jerry Bruckheimer, Tim Burton, C.S. Lewis Estate, and Disney Channel, evaluating properties for revenue opportunities, overseeing brand management, and generating internal support. Managed the long-term growth of core Disney franchises Pirates of the Caribbean, The Chronicles of Narnia, Alice in Wonderland, Muppets, and Disney Channel. Served as a strategic partner with product divisions, including toys, publishing, and games, working with external vendors to guide and shape the product development process, schedule tight deadlines, and vocalize Disney’s brand expectations.

 

Key talent liaison for consumer product and marketing material approval, collaborating directly with Johnny Depp, Jake Gyllenhaal, Tim Burton, Jerry Bruckheimer, Orlando Bloom, Penelope Cruz, Geoffrey Rush, Jeff Bridges, Helena Bonham Carter, Nicholas Cage, Jon Voight, and more.

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